Consumer Sustainability Report 2021
2 min read
Online commerce in 2020 witnessed rapid and historic growth due to the COVID-19 pandemic. As shoppers rapidly transitioned to digital to get goods without encountering crowds, and still continue to do so, there are environmental considerations on the impact of this societal shift.
In this report we examine consumers' perception of their impact on climate change, and how interested they are in sustainability as it compares to their preferences for convenience and budgetary restrictions.
KEY REPORT HIGHLIGHTS:
- E-commerce shopping has accelerated due to the pandemic, but consumers are mixed on if that is worse for the environment. 79% of consumer respondents stated making more purchases this year compared to last year specifically due to the COVID-19 pandemic. However, over half (55%) of consumers stated they felt buying online and having goods shipped directly to them has the same impact on the environment as buying in-store.
- Almost all consumers would shop more sustainably if there was some monetary incentive or discount. 92% of consumers felt a discount or tax credit would be at least somewhat effective in swaying them to shop sustainable brands. And over half (55%) of consumers felt a discount or tax credit would be very or extremely effective to push them toward sustainable brands.
- When asked directly if respondents felt data privacy or climate change was more important to them, the majority favored data privacy. While 73% of US consumers felt climate change would impact them in their lifetime, 60% of US consumers felt their data privacy was a more important issue to them than climate change; Only 35% felt climate change was more important to them over data privacy.
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